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A roadtrip into the heart of
Cambodia's fashion industry

Fashion-Blogger Willy Iffland and journalist Helen Fares visit diverse actors in different positions in the industry to get intimate and honest insights. What does “making fashion” mean to the people producing our clothes and accessories?

It's a roadtrip about honest encounters and a progressive personal development story, translated through permanent reflexion of our two protagonists Helen Fares and Willy Iffland - taking a deep dive into the heart of Cambodia’s garment industry.

Around 4 million people live off
the garment industry

Inspired by welcoming encounters with locals, THE CONSCIENCE OF CLOTHING is an authentic snapshot of an industry that accounts for the livelihood and everyday reality of roughly a fifth of the country’s population

Our topics are working conditions, fair wages, education, road safety and general life in Cambodia - but we're building strong bridges to western civilisation "Zeitgeist" topics such as egoism, consumption in real life capitalism (fueled by fast fashion), intersectional feminism and sustainability in the modern world.


Helen Fares

Helen Fares is a music journalist and a show host. She studied psychology with a focus on economics. From 2014 to 2018 she hosted the „Open Air Frauenfeld“-music festival and has been working as a music journalist since 2014. Together with Josi Miller, the 25-year-old has been producing, writing and presenting the podcast „Deine Homegirls“ („Your Homegirls“) since 2016. In 2017, Helen was the presenter of the ARTE-network documentary „Homo Digitalis“. Since then, she has worked as a writer for documentaries on Hip Hop-culture and psychology. The main focus of her work is socio-political education on Instagram.​

Willy Ifland

Willy Iffland

Willy Iffland is a social media influencer and blogger. The 30-year-old lives in Leipzig and always pioneers on the latest platforms. His key asset: Authenticity. Willy is an ambassador for international brands and brings his experience of more than 10 years in social media and blogging to his work. Willy is a passionate sneaker collector, loves tattoos and has a soft spot for fancy clothes and fast cars.​

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